notcot visits the mercer.


How much does Narry love detail? A lot (please add Ross Gellar hand gestures to describe “a lot”).

Earlier this year Jean Aw from NOTCOT visited The Mercer Hotel in SoHo, New York. I am still blown away by the “subtle” (yet all over the place) branding and all the thought and detail that went into it.

All photos by Jean Aw for NOTCOT.









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